Geelong Design Agency

When choosing a platform for your new website, the decision is crucial. While your web developer may provide guidance, it’s essential to be informed, especially if you're working with less experienced developers.

When it comes to selecting the best web builder, WordPress stands out. Here are 6 key reasons why WordPress is the right choice over platforms like Wix, Shopify, or SquareSpace:

WordPress is User-Friendly

WordPress offers a simple and intuitive interface, making it easy for anyone—even without technical skills—to build and manage their website. It's a powerful tool for both beginners and pros.

Highly Customizable

With an extensive library of plugins and themes, WordPress allows you to fully customize both the appearance and functionality of your website. You can create the perfect online presence tailored to your needs.

WordPress is SEO-Optimized

WordPress is designed with search engines in mind. The platform has built-in SEO tools and additional plugins that make it easier to boost your website’s visibility in search results.

Responsive Design Built In

Most WordPress themes are responsive, ensuring that your site will automatically adjust to various screen sizes and devices. This provides a seamless user experience across desktops, tablets, and mobiles.

Top-Notch Security

WordPress is regularly updated to address security concerns. There are also numerous security plugins available to further protect your website. Just make sure to keep your site up to date or use a Managed WordPress Hosting Service for peace of mind.

A Strong, Global Community

With one of the largest online communities, WordPress provides access to thousands of developers, users, and resources. Whether you need support or are looking for expert advice, help is always available.

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Whether you're a small local business or a large enterprise, a professional, well-designed website is often the first point of contact between you and potential customers. In Geelong, web design is evolving rapidly, with new trends that are shaping the local digital marketing landscape. Let’s explore the top trends in Geelong web design and how they’re impacting businesses in the region.

User-Centered Design

User experience (UX) continues to dominate the world of web design, and Geelong web designers are no exception to this trend. A user-centered design focuses on creating websites that are easy to navigate, visually appealing, and provide value to the user. As more businesses in Geelong adopt this approach, they are seeing increased customer engagement and higher conversion rates. By focusing on simplicity and intuitive navigation, Geelong businesses are optimizing their online presence to meet user expectations.

Mobile-First Approach

With mobile devices accounting for a significant portion of internet traffic, Geelong web design experts are prioritizing a mobile-first approach. This means designing websites with mobile users in mind first and then scaling up to larger devices. Not only does this improve the user experience on smartphones and tablets, but it also boosts search engine rankings. Google now prioritizes mobile-friendly websites, making this a must for any business looking to grow its digital footprint in Geelong.

Geelong WordPress Dominance

WordPress continues to be a favorite among businesses in Geelong for website development, and it’s easy to see why. This versatile content management system (CMS) offers flexibility, scalability, and an abundance of customization options. Many Geelong web design agencies are leveraging WordPress to build fast, secure, and SEO-friendly websites for their clients. Businesses in Geelong are choosing WordPress for its ease of use and ability to optimize for search engines, driving organic traffic and improving online visibility.

Local SEO for Geelong Marketing

For businesses targeting the Geelong market, incorporating local SEO strategies is a must. Geelong web design teams are increasingly integrating local SEO practices, such as optimizing for "Geelong marketing" and “Geelong web design” keywords, into their development processes. This helps businesses rank higher in local search results, which is critical for attracting customers in the area. Local SEO ensures that businesses are visible to potential customers when they search for services in Geelong, giving them a competitive edge.

Minimalism and Clean Design

Another trend gaining popularity in Geelong is the shift toward minimalism in web design. This "less is more" approach involves stripping away unnecessary elements, focusing on clean lines, ample white space, and high-quality visuals. Minimalist designs load faster, improve readability, and make it easier for users to find what they’re looking for. For Geelong businesses, this trend is particularly useful in creating professional, user-friendly websites that leave a lasting impression.

Integration of AI and Automation

Artificial Intelligence (AI) is playing a larger role in web design, and Geelong is no exception. From chatbots to personalized user experiences, AI is being integrated into websites to improve customer engagement and streamline processes. This not only enhances user interaction but also provides businesses with valuable data insights. Automation tools, particularly for marketing efforts, are being used to manage SEO, email marketing, and customer service more efficiently, allowing businesses to focus on growth.

The Importance of Website Speed

Website speed is a critical factor for both user experience and SEO. Geelong web designers are increasingly focusing on optimizing website performance to ensure fast load times. Slow websites not only frustrate users but also negatively impact search engine rankings. By prioritizing speed, businesses in Geelong can improve their website’s SEO performance, reduce bounce rates, and provide a better user experience, ultimately driving more conversions.

Final Thoughts

As the digital landscape continues to evolve, businesses in Geelong must stay ahead of the curve by adopting the latest web design and digital marketing trends. A strong online presence, powered by modern web design and SEO strategies, can be the difference between growing your business or falling behind. Geelong web design experts are leading the charge by offering innovative solutions, from WordPress development to local SEO optimization, helping local businesses succeed in an increasingly competitive market.

If you’re looking to enhance your Geelong marketing efforts, now is the time to embrace these trends and take your online presence to the next level.

Most bloggers start their blog with the hope of making money from it at some point. While there are many ways to make money from a blog, not all of them are effective or profitable. In this article, we will discuss ten steps that you can take to make money out of your blog.

Pre-blog checklist

(This part in mainly about your content for the site)

The first step is to choose the right topic for your blog. You want to choose a topic that you are interested in and that has potential to generate revenue. The next step is to create quality content. You want to provide valuable information that your readers will find useful.

The third step is to promote your blog. You need to let people know about your blog and what it has to offer. The fourth step is to build an audience. You can do this by creating social media profiles for your blog and engaging with your readers. The fifth step is to monetize your blog. There are many ways to do this, such as through advertising, affiliate marketing, and sponsorships.

10 money making steps

1. Choose the right platform. Not all blogging platforms are created equal when it comes to making money. WordPress, for example, is great for monetizing your blog with ads and affiliate marketing, while Tumblr is better suited for sponsored content and selling digital products.

2. Set up your blog correctly. Make sure you have a catchy title, an interesting banner image and an engaging About Me page. You also want to make sure your blog is correctly set up so that it looks good on all devices.

3. Choose your monetization strategy. There are a number of ways to make money from your blog, including through ads, affiliate marketing, sponsored content and selling digital products or services. Choose the one that best suits your blog and audience.

4. Create great content. This is key to building a successful blog. Make sure you produce high-quality, engaging content that will keep readers coming back for more.

5. Promote your blog on social media. Make sure you promote your blog on social media sites like Twitter and Facebook, and use hashtags to help people find your content.

6. Use keywords strategically. When writing posts, use keywords strategically to help optimize your content for search engines.

7. Connect with other bloggers. The blogging community is a great place to connect with other bloggers, exchange ideas and collaborate on projects.

8. Guest post on other blogs. Guest posting is a great way to reach a new audience and build your blog’s reputation.

9. Use tools like Google Analytics to track your progress. Use tools like Google Analytics to track your blog’s traffic and see how well your monetization strategies are working.

10. Stay motivated and keep up the good work! Making money from your blog takes hard work and dedication, but it can be a very rewarding experience. Keep up the good work and you’ll be on your way to success!

Hiring a SEO expert for your blogs

There are a number of reasons why you might want to hire a SEO expert for your blog. A good SEO expert can help you improve your blog’s ranking in search engine results pages, which can help you attract more readers. They can also help you optimize your content for keywords, which can help you rank higher in search results and attract more traffic. Additionally, an SEO expert can help you set up and track your blog’s Google Analytics account, so you can see how well your marketing efforts are performing. If you’re looking to make money from your blog, hiring a SEO expert is a great way to boost your traffic and increase your profits.

How can Geelong Web Design help you?

If you are looking to improve your SEO and generate more traffic to your blog, then you should consider hiring a professional web design company like Geelong Web Design. We are experts in SEO and can help you improve your search engine ranking and generate more traffic to your blog. We offer some very affordable packages but can also customize one depending on your needs! Contact us today for a free consultation!

What is web hosting?

Web hosting is the process of making a website available to the general public on the internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for a website to be accessible online.

The following post will answer the following:

  1. What is web hosting
  2. Whats the difference between hosting providers and why that matters
  3. Why Geelong Web Design is the best pick for your small, medium and large business's

When choosing a web host there are several factors to consider, such as price, features, performance, and Customer Support. Price is usually determined by the amount of storage space and bandwidth a plan offers. The more storage space and bandwidth you need, the more you will pay. Features vary from host to host, but may include things like unlimited email accounts, domain name registration, or access to site-building tools. Performance is determined by factors such as page load times and uptime. It's important to select a host that has a good reputation for reliability and performance. Customer Support is important, especially if you are new to web hosting or don't have a lot of technical experience.

There are many different types of web hosts to choose from, including shared hosts, VPS hosts, and dedicated servers. Shared hosts are the most affordable option and are best for small businesses or individuals who don't have a lot of traffic. VPS (Virtual Private Server) hosting is more expensive than shared hosting, but offers more features and flexibility. Dedicated servers are the most expensive option, but offer the most power and security. Geelong Web Design has their own server to make it the most affordable for all clients - if a client is wanting their own dedicated server, we can defiantly accommodate that.

When choosing a web host, it's important to consider your needs and budget. There are many great web hosts available, so take your time and do your research to find the one that's right for you.

Web Hosting with Geelong Web Design

Geelong Web Design offers a variety of web hosting plans to suit your needs. Our plans are competitively priced and include unlimited storage space and bandwidth, as well as many other features. We offer 24/7 customer support, so you can rest assured that you're in good hands.

One of the great things about Geelong Web Design is that we support local businesses. We believe in giving back to our community and helping small businesses grow and succeed. We offer a variety of web hosting plans that are competitively priced and include many features, such as unlimited storage space and bandwidth. We also offer 24/7 customer support, so you can rest assured that you're in good hands.

If you're a local business looking for a reliable and affordable web host, Geelong Web Design is the perfect choice. We offer a variety of plans to suit your needs, and our customer support is second to none.

Customer service is one of the most important aspects of any business, and this is especially true for businesses that have a website. When choosing a web host, it's important to select one that has a good reputation for providing quality customer service.

Geelong Web Design have a team of experienced and knowledgeable support staff who are available to help you with whatever you need. We pride ourselves on our exceptional customer service, and we always go the extra mile to make sure our clients are happy.

We love our job because we get to help businesses grow and succeed. We believe in giving back to our community and helping small businesses grow and succeed

Thank you for reading our blog on web hosting. In today's post, we've discussed the importance of customer service for website owners and shared some reasons why Geelong Web Design is the perfect choice for local businesses. We also talked about the different types of web hosts available and provided some tips on how to choose the right one for your needs.

We want to host you - contact us today!

... Sounds crazy, right? No one in their right mind would do this. But we do, and we are excited about it!

In the web world, we are lucky to work with such a diverse range of businesses and clients. Without you, our jobs would not be possible! We love what we do, and we love seeing businesses grow with our SEO solutions and web design services. We believe everyone should be able to compete against "the big guys," and we want to put you in the best position for that.

What we focus on:

Website flow: Everything from colors and images to how user-friendly your site is.
Social media: We offer support on what we think will help you and add them to your site.
Shopping cart: We go through and recommend different options for your site.
Blog: Whether it is a good option for your business.
Gallery: How you want to showcase your site.
Site responsiveness: How quickly your page loads.
Hosting and domain services.
Helpful navigation and clear call-to-action buttons.
Site security and personalized email addresses.

SEO:

Keywords: We help you with these for SEO purposes.
Analysis: We use several programs to gain clear insights into how your website is tracking.
Site structure and clean/relevant content.
Title tags and alt tags.

This is a very basic overview. SEO is very technical at its core and can be overwhelming. If you wish to know more about this part of the service, please reach out by clicking here.

We are big nerds at heart and get enjoyment out of what we do EVERY DAY. We would love to help your business succeed in these challenging times, so click here to contact us today!

Through COVID19, Geelong Web Design has seen a massive jump in business wanting websites or fixing/improving old ones.

Over 80% of shopping is now done online and Google is the number one research tool for people all over the world.

It is crucial to your website's success to have a FAST, CLEAR and EASY to site to use.

So how can Geelong Web Design help you and your business?

Site speed: People will not stay on your site if it takes longer then 7 seconds to load (doesn't seem like much but why waste time on someones site when you can find the information quicker on someone else's? - after all we are all busy!) Our hosting service is 100% Australian and is FAST and secure. Meaning more site visits and less site hacks.

Clear: Our web designers have been designing sites from the dawn of time, with a combined 100 years experience, we know how to meet the clients needs whilst helping them decided what type of site is best for the business and for their customers. We are also very affordable and can work with pretty much any budget. Don't believe us? Check out our previous site builds here

Easy: Client/customer sites NEED to be user friendly. We will triple check the site against all devices - making sure the information is clear and the site is easy to use across phones, Ipad's, tablets and desktops!

We pride ourselves on offering friendly, affordable service. In these trying times we want all business to succeed and believe that websites are the way of the future. Contact us today to find out how we can help your business THRIVE!

“Should I update WordPress plugins” is one of the most common questions we get asked at Geelong Web Design – and it can be a daunting thing to consider for a lot of people.

This article is going to be short, simply because the answer is 100% YES! YES! YES!. All websites need maintenance, and in particular WordPress. Not because WordPress is an insecure web hosting platform, which it is not, but because it is popular. With popularity of legitimate use, comes popularity, aka a target for hackers and malware bots.

The good news – its generally a fairly easy fix to secure and update your site. A good developer (Such as the team here at Geelong Web Design!) will build the site using reputable plugins, and a strong core to prevent against security issues developing. Its also then important to choose a reliable and secure host, that will ensure the hosting server is well maintained, secure and updated. The guys over at Ed Web Hosting do a fantastic job of this. Ed Hosting also offers a fantastic Managed WordPress Hosting service, which gives you peace of mind each month, by knowing your site is constantly maintained and updated!

It also easy enough to update the site yourself, if you have the time and knowledge.

To update, just follow the below steps:

  1. Take a backup of your WordPress site! (Dont forget this, Updates can and do go pear shaped, so an update is crucial for a quick roll back!)
  2. Click on the “Plugins” link in the left hand side menu of your WordPress admin page.
  3. The list of plugins will be displayed, check for any that say: “There is a new version of…” such as shown below: Click the link “View version…” to check out the details of the new version and see if there are any special steps required.
  4. Once you are happy to proceed, cluck on the “update now” link to proceed with the update.
  5. Repeat steps 3 to 5 for any other required updates.

The above process can be simple, but it can also lead to problems and cause damage to your site if there is a major update or something goes wrong.

Which is where a managed update can come in handy, such as the one linked above from Ed Hosting. Long story short, next time you say to your self “Should I Update WordPress Plugins?” don’t put it off, just get it done!

Geelong Web Design has just partnered with the super smart guys over at Ed Hosting, to offer Geelong SEO Services.

We personally have always looked to Melbourne for SEO services – basically because that’s where they seem to be based.

So its fantastic to see that there is now somebody local. Who not only know the in’s and out’s of WordPress SEO but also have great local knowledge, to help you target and rank for potential niche key words – more rankings = more traffic, right?

Ed Hosting SEO packages begin at around $500 a month – which is very reasonably for customised and locally based SEO – traditionally these sort of packages would be well over $1000 and even as much as $5000!
All packages include:

• Keyword Research & Analysis – up to 5
• Page optimisation – up to 5
• Tech Diagnostics
• Architecture Review
• Optimisation
• Ranking Reports (Monthly)
• SEO Best Practice
• Customised campaign
• No Contracts
• Google Analytics Setup

With the higher level plans offering even more, including content writing.

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