Phone: 03 4232 3655
It’s 2025, and SEO is more important — and more misunderstood — than ever. Many small business owners in Geelong think they’re “doing SEO” because they have some keywords on their site or pay for a directory listing. But here’s the truth: if your site is slow, outdated, or poorly structured, Google doesn’t care how many times you say “plumber in Geelong.”
And that’s the trap. Some of the most harmful SEO mistakes are invisible — they won’t trigger warnings or break your site, but they quietly cost you rankings, leads, and money every single day. Let’s fix that.
SEO isn’t a one-time job. Google updates its algorithm hundreds of times a year, and your competitors are constantly improving their content and websites. If your SEO hasn’t been touched in 12 months, you’re falling behind — even if your site still looks fine.
Good SEO is about regular updates, continuous optimisation, and monitoring results. If you haven’t had an SEO health check recently, now’s the time.
Ranking for “cheap website design” might bring in traffic — but not the kind of leads you want. Similarly, if your site only uses broad terms like “accountant” or “builder,” you’re competing against every firm in Australia.
Smart SEO focuses on intent and local relevance. That means targeting long-tail, geo-specific keywords like:
These are the kinds of searches real local customers are making — and they’re far easier to rank for.
If your business serves a local area but doesn’t mention it clearly on your site, you’re missing out. You should naturally weave location references into your page content, title tags, meta descriptions, and even image alt text.
Also, make sure your address is consistent across the web — from your contact page to your business directories. Inconsistencies here are one of the most common and fixable SEO problems we see in Geelong.
Site speed is not optional anymore — it’s a ranking factor. If your site takes longer than 3 seconds to load, visitors leave. And when they leave quickly, Google assumes your site isn’t helpful.
Here’s what slows you down:
Want a quick win? Ask us about LiteSpeed-optimised hosting in Geelong. It’s one of the fastest upgrades you can make.
Since 2021, Google ranks the mobile version of your site first. If your site still looks clunky or broken on phones, you’re not just annoying visitors — you’re actively sabotaging your rankings.
Modern SEO starts with responsive design. That means faster mobile load times, tap-friendly buttons, and layouts that adapt gracefully to different screens.
Search engines crawl your website just like users do. If your menu is messy, your URLs are inconsistent, or your pages are buried, Google struggles to index your content — and penalises you.
Clear menus, logical page hierarchies, internal linking, and proper use of H1/H2 tags all matter. So does using SEO-friendly URLs like /seo-services-geelong instead of /page?id=123.
We’re still shocked by how many Geelong businesses haven’t claimed or optimised their Google Business Profile. It’s one of the most powerful tools for local SEO — and it’s free.
Make sure yours includes:
This is what shows up when someone Googles your business name — make it count.
Don’t panic — these mistakes are incredibly common, especially for DIY sites or businesses who’ve been “too busy” to update their digital strategy. The good news? They’re fixable.
The first step is an SEO audit — a proper health check that shows what’s working, what’s not, and how to fix it. At Geelong Web Design, we offer free website reviews tailored to Geelong businesses — and we explain things in plain English, not tech jargon.
You don’t need another confusing report or overseas SEO “package.” You need a local team who understands the Geelong market and knows how to grow your online visibility the right way.
Contact us for a free SEO checkup — we’ll walk you through where your website stands and what it can be doing better. And we’ll give you a clear, honest plan for getting ahead in search results in 2025 and beyond.
Because ranking higher isn’t just about Google. It’s about being found by the people who need you most — right here in Geelong.
